FurtherMore has been launched by Eisai with advice from
pan-European and national patient associations.
The campaign showcases the lives of women with advanced or metastatic breast cancer (MBC) across the world through real and personal experiences. Many of these women have found something unexpected from their diagnosis; something universal; a deeper sense of meaning in their lives and their hopes for living as long as possible. FurtherMore explores MBC though these unique and powerful stories, and celebrates what can be achieved when people with this diagnosis get the support they need to live their life to the full.
The hope is that, through these stories, we will raise awareness of MBC, and empower all those affected by the disease to go further in sharing information with their healthcare professional about how they truly wish to live out the remainder of their lives.
‘Radio Silence’ in
metastatic breast cancer
To understand challenges currently faced by people with MBC and the doctors that care for them, two surveys were funded and initiated by Eisai Europe Ltd:
- A patient survey was distributed via patient advocacy groups and through HealthUnlocked between 12–28 August 2018 and had 171 responses from four European countries (France, Italy, Spain and UK) and Russia.
- A healthcare professional (HCP) survey was distributed via SERMO between 12–24 August 2018 and had 82 responses from four European countries (France, Italy, Spain and UK).
Eisai received advice from the following patient advocates and healthcare professionals who provided insights into the survey findings and call-to-action to address the unmet patient and HCP needs in MBC for inclusion in the ‘MBC Radio Silence’ report:
- Professor John Crown, Consultant Medical Oncologist at St Vincent's University Hospital in Dublin, Ireland.
- Dr Alexia Bertuzzi, Consultant Medical Oncologist at the Humanitas Research Hospital IRCCS in Milan, Italy.
- Dr Ana Casas (Actitud frente al Cancer), Medical Oncologist at the Fundación Actitud frente al Cáncer, at the Virgen del Rocío Hospital, Seville, Spain.
- Elisabetta Veneziani Santonio, AYA Collaborator at the Adolescents and Young Adults (AYA) project at the Cancer Center Istituto Clinico Humanitas in Milan, Italy.
- Jean Robinson, advanced breast cancer patient.
- Andrea Cannon, Breast Care Nurse Consultant, Think Pink Foundation, Australia.
The resulting ‘MBC Radio Silence’ report highlights that many women with advanced breast cancer feel isolated, nervous and alone. In addition, there is a growing need for HCPs to manage both the physical and emotional aspects associated with the disease. It outlines the following call-to-action’ points identified to improve the management and experience of people with this advanced diagnosis.
There is a need to have:
- Improved public awareness of MBC as a distinct disease
- More tailored support for the unique needs of people with MBC
- Greater focus on providing routine access to multidisciplinary teams from the point of diagnosis
“EVERYDAY BRINGS SOMETHING NEW
For most of us survival is something we take for granted, but many people with advanced or metastatic breast cancer have found something unexpected from their diagnosis; something universal; a deeper sense of meaning in their lives.
The FurtherMore campaign now calls on people with MBC and their families, to share their own unique and inspiring stories with #FurtherMore #MBC, and celebrate how they are living their lives with:
- More moments
- More milestones
- More memories
The hope is that, through these stories, we will raise awareness of MBC, and empower all people affected by the disease to go further in sharing information with their healthcare professional about how they truly wish to live out the remainder of their lives.
Please consider sharing your moments, milestones and memories via social media with #FurtherMore #MBC and inspire others to do the same.
The FurtherMore photobook and film provide a glimpse into the worlds of six unique and inspirational women living with advanced breast cancer from across five countries, including Australia, the Netherlands, Russia, Spain and the UK. Through these real and personal experiences, they explore what living with advanced breast cancer means, highlighting the moments experienced after their diagnosis and the memories they have created with their loved ones.
Click here to view the book or here to view the film and share with your loved ones.